campaigns

campaigns

Campaigns That Drive Cohesive Brand Storytelling

I lead end-to-end campaign development, from crafting strategic editorial calendars to defining how each story comes to life across every channel. My approach ensures messaging is consistent and impactful — whether it’s featured in CRM touchpoints, social content, paid media, email marketing, or on-site experiences.

Dermstore

Smooth & Sunkissed

This seasonal campaign was rooted in the insight that summer-ready skin starts with full-body prep. We built a compelling narrative around the essentials for smooth, radiant skin—from exfoliation and hydration to self-tanner. The goal was to educate and inspire customers to build an intentional routine ahead of warmer weather, while showcasing Dermstore’s expert-approved body care assortment.
I helped lead the campaign’s ideation and strategy, translating seasonal trends and consumer needs into clear storytelling pillars. I crafted the messaging framework, developed educational themes around body prep, and collaborated cross-functionally to ensure our editorial content, emails, site experience, and social copy were aligned and actionable. From concept to execution, I ensured the campaign drove both engagement and conversion through a mix of SEO-informed copy, routine-focused education, and product spotlights.

ACNE AWARENESS MONTH

To highlight Acne Awareness Month, I led the editorial strategy for a multi-channel campaign focused on education, destigmatization, and solution-driven storytelling. The content featured dermatologist-backed tips, ingredient deep dives, and shoppable routines tailored to different skin types and acne concerns. Through strategic messaging and thoughtful design, we empowered customers with both knowledge and confidence in their skincare journey.

elasticity Essentials

As conversations around rapid weight loss and “Ozempic face” gained traction, we created a timely edit focused on firming tools and skin-revitalizing treatments. This curated guide highlighted sculpting devices, collagen-boosting formulas, and expert tips to support skin elasticity, helping customers feel more confident and in control of their skin’s bounce, tone, and resilience.